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BMO Financial Group Senior Marketing Manager, Digital Acquisition in Toronto, Ontario


55 Bloor Street West

Job Family Group:


Proven ability to manage relationships across and organization.

Advanced experience in SEM and performance/direct response display.

Proficiency of Digital Ad platforms including Goggle 360 and Facebook

Experience in Financial Services environment is an asset.

The Senior Marketing Manager, Digital Acquisition is accountable for the development of digital strategies and tactical plans in support of the digital experience for Everyday Banking Marketing. Provides digital support to Personal Banking Marketing, offer advice and supports on digital marketing. This role is responsible for managing large scale digital campaign executions, will work in collaboration in partnership with Personal Banking Marketing team to review and optimize SEM, Social, Digital Display, Affiliate. The Senior Marketing Manager will be accountable for the end to end support of digital marketing campaigns/programs from inception through launch, and performance tracking.

  • Acts as a trusted advisor to assigned business/group.

  • Influences and negotiates to achieve business objectives.

  • Recommends and implements solutions based on analysis of issues and implications for the business.

  • Identifies emerging issues and trends to inform decision-making.

  • Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.

  • Helps determine business priorities and best sequence for execution of business/group strategy.

  • Conducts independent analysis and assessment to resolve strategic issues.

  • Builds effective relationships with internal/external stakeholders and ensures alignment.

  • Breaks down strategic problems, and analyses data and information to provide insights and recommendations.

  • Monitors and tracks performance, and addresses any issues.

  • Designs and produces regular and ad-hoc reports, and dashboards.

  • Provides input into the planning and implementation of operational programs.

  • Coordinates budgets and reporting to track actual results vs budget.

  • Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.

  • Leads/participates in the design, implementation and management of core business/group processes.

  • Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.

  • Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required and develops and maintains ongoing test and learn agenda.

  • Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.

  • Oversees/coordinates the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships and special events/conferences.

  • Develops and maintains relationships with internal/external partners to include vendors and suppliers.

  • Identifies emerging issues and trends to inform decision-making.

  • Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.

  • Provides specialized consulting, analytical and technical support.

  • Exercises judgment to identify, diagnose, and solve problems within given rules.

  • Works independently and regularly handles non-routine situations.

  • Broader work or accountabilities may be assigned as needed.

  • Qualifications:

  • Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study focusing on direct response media.

  • Degree/diploma in marketing, advertising or communications.

  • Advanced experience in developing Marketing and Customer Communications plans.

  • Advertising and/or creative agency experience an asset.

  • Deep knowledge and technical proficiency gained through extensive education and business experience with a solid understanding in digital channels and digital success metrics

  • Verbal & written communication skills - In-depth.

  • Collaboration & team skills - In-depth.

  • Analytical and problem solving skills - In-depth.

  • Influence skills - In-depth.

  • Data driven decision making - In-depth.

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

BMO Financial Group Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. With total assets of $728 billion as of October 31, 2018, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.We serve Canadian clients through BMO Bank of Montreal®, our personal and commercial banking business, BMO Nesbitt Burns®*, one of Canada's leading wealth management firms, and BMO Capital Markets™, our North American investment and corporate banking division.In the United States, clients are served through BMO Harris Bank, a major U.S. Midwest personal and commercial bank, and BMO Private Bank, with wealth management offices across the United States, as well as BMO Capital Markets™, our North American investment and corporate banking division.We help our customers make money make sense by delivering the broadest range of financial services through a single point of contact. Our financial service professionals provide access to any services our customers require across the entire enterprise.