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BMO Financial Group Digital Analytics Lead in Toronto, Ontario


55 Bloor Street West

Job Family Group:

Data Analytics & Reporting

Digital Analyst

As a Digital Analyst at BMO, you will help to further the understanding of customer behavior and experience across the bank’s digital ecosystem, including websites and mobile apps. You will develop and maintain regular digital analytics reports, conduct both planned and ad hoc analyses, and perform deep dives to tell the story of performance and visitor engagement, ultimately producing insights that drive decision-making across the organization. To succeed, the Digital Analyst will enjoy working with multiple partners, have a proactive approach, and use their ability to tell and support a story based on quantitative findings. Technical and analytical skills will be essential as you work to make recommendations that drive decision making and tie customer online behavior to business objectives.


  • Act as a digital analytics subject matter expert and data evangelist, furthering the bank’s understanding of customer behavior, experience and digital performance.

  • Adobe platform maintenance and vendor relationship management.

  • Design, build, maintain and validate digital analytics dashboards using Adobe Analytics to analyze customer behavior across digital properties.

  • Support a variety of partners with data extraction, ad-hoc reporting and in-depth analyses to better inform digital business decisions.

  • Generate actionable insights and make fact-based recommendations to help drive business strategies and tactics.

  • Develop and present data stories that distil complex analytical findings into simple themes that are appropriate for both technical and non-technical audiences.

  • Collaborate with business, product, technology, and other teams to determine data needs and transfer business objectives into metrics and KPIs.

  • Work with implementation specialists and analytics partners and verify the implementation and collection of digital data.

  • Regularly conduct quality assurance procedures to ensure data quality, including ongoing maintenance of reporting, segmentation and metrics.


  • 3+ years of experience in digital analytics (Adobe Analytics preferred)

  • Bachelor’s degree in computer science, engineering, economics or similar fields, with a quantitative focus.

  • Solid experience building digital analytics dashboards using Adobe Analytics data (Adobe Workspace)

  • Proficiency with reporting and analytical tools such as Power BI, SAS, SQL is a plus.

  • Advanced knowledge of digital analytics concepts, including segmentation techniques.

  • Experience validating and debugging web analytics data, with an understanding of JavaScript and HTML.

  • Demonstrated track record of successful analysis of online visitor behavior and identification of digital optimization opportunities.

  • Proficient in data storytelling and presentation, including PowerPoint and other presentation tools.

  • Strong communication skills (written, verbal, and visual) with the ability to cultivate effective relationships across cross functional teams (Business, Product, Technical, etc.)

  • Ability to work independently, multi-task and thrive in a collaborative, fast-paced and sometimes ambiguous work environment.

  • Possess a strong curiosity and capability to learn in a discipline where tools, technology, and skills are constantly evolving.

  • A team player with strong analytical and problem-solving skills that holds a strong attention to detail and has high standards for the quality of their work.

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

BMO Financial Group Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. With total assets of $728 billion as of October 31, 2018, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.We serve Canadian clients through BMO Bank of Montreal®, our personal and commercial banking business, BMO Nesbitt Burns®*, one of Canada's leading wealth management firms, and BMO Capital Markets™, our North American investment and corporate banking division.In the United States, clients are served through BMO Harris Bank, a major U.S. Midwest personal and commercial bank, and BMO Private Bank, with wealth management offices across the United States, as well as BMO Capital Markets™, our North American investment and corporate banking division.We help our customers make money make sense by delivering the broadest range of financial services through a single point of contact. Our financial service professionals provide access to any services our customers require across the entire enterprise.