BMO Financial Group Campaign Analytics Manager in Toronto, Ontario
55 Bloor Street West
Job Family Group:
Data Analytics & Reporting
The Campaign Analytics Manager is responsible for managing pre-campaign sizing, definition and documentation of campaign requirements, and delivering insights based on post campaign measurement. This role works collaboratively with many partners across Personal and Commercial Bank, Marketing and Technology & Operations to develop lead generation opportunities in a collaborative manner. This role will also be actively involved in improving campaign processes, developing campaign standards to improve campaign effectiveness.
What you will be doing:
Provide analytical insights to develop direct to consumer campaigns and opportunities
Contribute to the development of direct-to-consumer marketing plans, based on a thorough understanding of the data, analysis techniques and prior campaign learnings.
Develop an understanding of what information is needed and available to support analytical and campaign work
Develop and conduct pre-campaign analysis and insights to help drive business decisions
Understand Personal and Commercial data and business processes (cardholder, line of credit, mortgages), study alternatives and make proposals for enhancements.
Proactively engage internal partners to drive standards on campaign definitions and targeting
Manage the design of direct to consumer campaigns
Capture business requirements, establishing segmentation trees, targeting criteria, exclusions and ensuring that campaigns are designed to be measureable
Identify issues and make recommendations for campaign improvement
Establish a two-way working relationship with internal partners
Project manages all leads/campaigns to ensure key stakeholders adhere to deadlines. Schedule planning meetings, document decisions, and update the tracking systems and campaign calendar/monthly program summary to ensure partners are aware of the status of their campaigns
Work with internal partners on developing business case for potential campaigns
C.Post Campaign insight reporting
Gather and compile metrics from existing systems or identified data sources highlighting significant findings
Accountable to deliver analytics, insights and reporting in line with both immediate and long-term business objectives
Contribute to the delivery of reports and presentations that evaluate and analyze the effectiveness of programs and initiatives
Present results to business stakeholders who may have limited analytics understanding. Suggest changes to campaigns in order to improve results and increase relevant metric
Support the lead generation cycle by monitoring and tracking process issues, making recommendations to streamline, enhance and improve overall operations
Troubleshoot critical issues for immediate resolution to ensure the lead generation cycle remains on track and provide required support to Leads Managers
Develop business process documentation for selection of customer data extracts by a team of developers, and/or using CRM applications.
Develop business processes and documentation for automation of marketing activities.
Act as a project leader for small to medium sized projects
What we are looking for:
Minimum 3 years of campaign or database marketing experience
Advance knowledge of customer relationship management, campaign design and development
Solid and proven background in business process improvement
Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
Knowledge of financial services industry preferred
High level of proficiency in MS Office (MS Excel), SQL, Unica Campaign or equivalent, SAS (preferred)
Can translate business strategies into technical requirements
In-depth analytical and problem solving skills
Possess excellent interpersonal skills, and have proven written and verbal communication skills
Solid organizational and time management skills and ability to multi-task
Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
A strong passion for data, charts, analysis, trends, and evangelizing data usage
Manage expectations and juggle multiple complex projects simultaneously
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
BMO Financial Group Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. With total assets of $728 billion as of October 31, 2018, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.We serve Canadian clients through BMO Bank of Montreal®, our personal and commercial banking business, BMO Nesbitt Burns®*, one of Canada's leading wealth management firms, and BMO Capital Markets™, our North American investment and corporate banking division.In the United States, clients are served through BMO Harris Bank, a major U.S. Midwest personal and commercial bank, and BMO Private Bank, with wealth management offices across the United States, as well as BMO Capital Markets™, our North American investment and corporate banking division.We help our customers make money make sense by delivering the broadest range of financial services through a single point of contact. Our financial service professionals provide access to any services our customers require across the entire enterprise.