BMO Financial Group Campaign Analyst in Brookfield, Wisconsin
Provides customer insights to develop and execute strategic direct marketing campaigns to drive acquisition, retention and market share. Develops a comprehensive understanding of the customer group in order to identify and target customers, identify relevant opportunities and customer strategies, and advise on how to capture the full potential of the customer base. Provides timely insights to support management decisions by sourcing, analyzing and integrating customer, competitive, environmental, market and business data in order to identify potential customers, promotion, advertising and marketing opportunities. Develops direct marketing program strategies based on segmentation, relevant insights and research of the business/group’s customers to capitalize on existing/new opportunities, build customer value and deliver on the customer experience.
What is the opportunity?
At BMO we have a shared purpose; we put the customer at the centre of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank. As a member of the BMO team you are valued, respected and heard and you have more ways to grow and make an impact.
In support of that vision, BMO Harris Bank is seeking an Campaign Analyst, Campaign Execution in downtown Chicago, IL or Brookfield, WI. This position will support customer contact strategies and direct marketing initiatives for Personal & Business Banking by creating datasets to support the execution and analytical insights of marketing campaigns.
We are looking for a strategic thinker that will play pivotal role in the development & execution of marketing campaigns. The incumbent will work with business partners to define requirements for marketing campaigns and will build quality datasets to enable deployment of campaigns in an accurate and timely matter to help drive profitable growth for the business.
So if you enjoy working with data, like to work in a start-up mode, and have a long term orientation, join us to make meaningful difference in the lives of our customers, the community we serve in and the company.
What will you be doing?
Develop and execute Email, Calling, and Mail Campaigns for our clients. Work with users daily to refine campaign requirements. Use Unica features such as Macros, Persistent Defined variables and Unica Log.
Manages end to end structuring of existing/new direct marketing campaigns from objectives, customer offer, marketing channels, sales & marketing, technical & process requirements, and ensures integration with mass and local marketing initiatives.
Provides customer and environmental insights to influence business decisions.
Develops and executes direct marketing campaigns.
Leverages existing direct marketing channels of customer communication to ensure broad reach of messaging.
Ensures all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements.
Executes strategic solutions to include direct response marketing, promotions and media relations.
Track, monitor and evaluate marketplace activities with respect to direct marketing and the business/group objectives, assessing impacts and making recommendations.
Builds effective relationships with internal/external stakeholders and ensures alignment.
Designs and produces regular and ad-hoc reports.
Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
Provides specialized consulting, analytical and technical support.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently and regularly handles non-routine situations.
Broader work or accountabilities may be assigned as needed.
What are your qualifications?
Possesses a university degree - (mathematics, engineering, computer science, or MIS is preferred)
Experience within data preparation, data analysis, and tool sets including but not limited SQL, SAS, R, Hive, Python, MATLAB, SPSS
Deep knowledge and technical proficiency gained through extensive education and business experience.
Verbal & written communication skills - In-depth.
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.
Data driven decision making - In-depth.
Experience with Unica a plus.
We’re here to help
At BMO Harris Bank we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmoharris.com
BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO Harris Bank does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO Harris Bank, directly or indirectly, will be considered BMO Harris Bank property. BMO Harris Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.